Egopreneurship goes Iran – using an effectuation approach to internationilalisation

Posted on März 12th, 2015 · Posted in Avatech, Effectuation, Großgruppenveranstaltung, Impulsvortrag, Teheran

Discussing the globalisation strategy at egopreneurship we came to the conclusion, that the Iranian market would be an ideal test case for the business viability and so I went to Iran to … OK, stop it. Of course not! But I spent 1 year in Iran 6,5 years ago studying..
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